Agency: All Def Music | Label: Def Jam Recordings
Partner/Location: Nice Kicks – Los Angeles, CA
Sponsors: Nice Kicks, DeLeón Tequila (Diageo), Jason Markk
Timing: November, 2018
To celebrate the launch of DaniLeigh’s debut EP, “The Plan” we created the ultimate listening party experience Downtown LA. Highlighting the singers love for sneakers, the event was held in the beautiful Nice Kicks retail space. With custom album-themed cocktails compliments of DeLeón Tequila, an ice cream pop-up by the infamous Afters ice cream and an authentic Dominican food truck with grub prepared exclusively by her family of restauranteurs - guests enjoyed a night of music and activations that truly embodied the artists’ passions. The listening event brought out several celebs, influencers and key media including Jeremih, YBN Nahmir, Bongo by the Way, Complex, High Snobiety and more.
Agency: Sunset Studios
Client: Levi Strauss & Co.
Project: Levi’s in the Desert – Coachella 2019
Role: Pre-production, Vendor Management, Travel Coordination, Budget Management, Onsite Executive Producer
Agency: MIGHTY
Sponsors: Dutch Masters, Tanqueray, Triller
Location: The Resident – Los Angeles, CA
Timing: February, 2018 – All-Star Weekend
Agency: All Def Media | Label: Republic Records
Sponsors: Ciroc (Diageo), Libre Tequila, Breathe App
Location: MG Studio – Los Angeles, CA
Timing: February, 2019
All Def Music and Republic Records joined forces for a live music experience giving a whole new meaning to the ‘Grammy party.’ The night before the awards, we carefully curated a lineup of buzz-worthy live performers and featured several immersive activations throughout the space.
The event took place at a new, unknown DTLA space called MG Studio. When guests walked in they were impressed by the unique layout and location of the space. With amber uplighting illuminating the venue the R&B vibes were felt the moment people walked in.
Tag Me Booth provided the gif booth with the event hashtag + filter overlay alongside sponsor logos for a gritty, lo-fi look.
All guests could enjoy custom Ciroc cocktails including the Lemon Drop, Vodka Gimlet and Coco Loso.
We created an exclusive VIP area with a private Tequila bar/photo activation called ‘Shot for Shot.’ Sponsored by Libre tequila, the Shot for Shot activation was just like it sounds - guests were given a 1oz shot of Libre tequila with a lime and then hopped into the Libre VW Van for a quick photo or gif. Libre promoted 4 infused Tequilas; Red Pepper-infused, Mango, Cucumber and the classic Blanco.
Agency: Sunset Studios
Client: UOMA Beauty
Project: House of UOMA: UOMA Beauty U.S. Launch Event
Location: NeueHouse– Los Angeles, CA
Timing: April, 2019
Agency: All Def Media
Client: Dutch Masters
Location: 1720 Warehouse – Los Angeles, CA
Timing: October, 2018
Role: Director of Marketing & Events, Event Concept Strategy, Ideation & Design, Product Management, Travel, Budget & Finance Management, Vendor Management
All Def Music teamed up with Dutch Masters to create a special edition of their monthly staple event, All Def LA. The partnership with Dutch Masters’ was a part of the brand’s successful “CRAFTHOUSE” program geared towards giving visual artists and musicians a platform to create and showcase their work.
The event gave fans an immersive experience centered around live music, food, art and culture. With over 3500 RSVPS, the event generated a huge buzz throughout LA.
To highlight the pillars of Dutch Masters’ CRAFTHOUSE program we commissioned artist, Aaron Kai to paint a custom art installation onsite before guests arrived. The finished piece acted as a colorful photo backdrop and represented the Dutch Masters brand and ode to music in a creative way. For the food element, it was important to keep things casual and not too fancy. The crowd came to party and turn up to the lineup so we kept it classic with an In and Out Truck to serve burgers and chips. Guests could also satisfy their sweet tooth (or munchies) with a ‘build your own ice cream sandwich’ station by Coolhaus, the local ice cream sandwich innovator.
The event brought out a mix of celebs, influencers and fans who were all there to support the brand and come together for the culture.
Agency: All Def Media
Label(s): EQT/Zero Fatigue/Interscope Records
Location: The Regent Theater – Los Angeles, CA
Timing: November, 2018
Agency: All Def Media
Location(s): The Regent Theater, 1720 Warehouse
Timing: 2nd Thursday of each month
All Def Music is THE leading voice in music. We believe in leveraging our platforms to spotlight emerging hip-hop talent and getting behind artists we believe in by supporting through content and live events. All Def LA, the popular monthly live music event series features fresh, buzz-worthy line ups and artists on the rise. Building on the success of their 2018 residency at The Regent Theater DTLA – we elevated the franchise by adding innovative activations and brand integrations and leveraged relationships with cool local venues to take the series beyond its traditional format.
All Def LA has become known for booking acts right before they get their big break, everyone from Lil Xan to Masego to 21 Savage and everyone in between - ADLA has become the go-to music event in Downtown Los Angeles.
Agency: MERRY JANE | Partner: Absolut Elyx (Pernod Ricard)
Sponsors: Dutch Masters, Humboldt Brothers, Mary’s Medicinals
Location: Private Residence – Los Angeles, CA
Timing: September, 2017
Agency: MERRY JANE | Partners: All Def Digital & Fusion
Sponsors: Tanqueray, The Higher Path Dispensary
Location: Avalon | Bardot Hollywood – Los Angeles, CA
Timing: December, 2016
Who wants the smoke? Comedians and celebrities alike came together for one very special night – to roast the Doggfather himself. The star-studded event took place in the heart of Hollywood garnering buzz from key media as celebrity guests arrived to walk the ‘blue carpet.’ With a custom set built to resemble the famous Doggystyle album cover, Snoop Youth Football League helmets as creative centerpieces, Gin & Juice-inspired cocktails and a full blown weed bar with live blunt rollers compliments of The Higher Path - the event was nothing short of entertaining and straight up Snoopified.
To celebrate the release of the HUF x Chloé K capsule collection, we produced an art show/Summer party featuring original artwork by Chloé K herself, live performances by Buddy & Jay 305 and DJ sets by Kitty Kash & Kita.
We transformed the Operation Unknown industrial warehouse space in DTLA into a chic gallery showcasing work from the featured designer and a live nude model painted purple to replicate the imagery from the t-shirt designs. It was only right we brought in cannabis activations curated by MERRY JANE with topicals, edibles and 20% coupons compliments of Eaze, vape pens compliments of Hot Nife and joints from Lowell Farms. HUF provided guests with gift bags filled with products from the collection to create excitement and send people home with a piece of the party. As the night went on guests danced on and the launch became one of the most talked about parties of the summer.
Client: Rolling Stone
Sponsors: Hyundai, Transitions Lenses, Redd’s Apple Ale
Location: Studio Paris – Chicago, IL
Timing: August, 2015 – Lollapalooza
Rolling Stone created an unforgettable moment at the renowned Chicago club, Studio Paris for Lollapalooza 2015. Building on the party’s success - Rolling Stone Live Chicago brought bigger artists, more surprise performances and even more innovative brand activations than ever before.
As part of larger campaigns with Hyundai and Transitions Lenses we created onsite consumer touch points for both brands that were fun and highly engaging. The Hyundai team brought in a full heat press allowing fans to choose from select designs and print t-shirts on the spot. The activation was part of the brand’s larger Grammy Amplifier program - which also included artist, Cramer who opened for the headlining acts.
Cramer warmed up the crowd and next up were Rolling Stone favorites, Marina and the Diamonds. Shortly after, Kygo got everyone’s attention with a special acoustic performance in the middle of the crowd and performed hits with Parson James, Conrad Sewell and James Hersey. Pure magic.
Throughout the party guests enjoyed the Instaprint Photo Activation sponsored by Transitions Lenses.
Last but certainly not least the party turned up to the wild Swedish electronic duo, Galantis. The guys put on a show from the DJ booth complete with confetti and pyrotechnics and their infamous ‘Seafox’ mascot.
Redd’s Apple Ale and Jameson were brought in as exclusive bar sponsors for the event.
Client: Mtn Dew / Green Label
Partner: Stoked
Location: Sons of Essex – New York City, NY
Timing: December, 2014
Role: Producer, Creative Direction, Branding, Marketing/Promo, Activations, Talent Booking, Budgeting & Finance Management
STOKED for the Holidays was a charity event produced event as part of the Green Label program in conjunction with Mtn Dew to celebrate the holiday season and to support the great work of STOKED. A silent auction featuring donations from various agency partners helped raise money for this great cause. With music by superproducer, Just Blaze, guests enjoyed specialty cocktails and a custom curated hors d’oeuvres menu by the Sons of Essex kitchen.
Agency: Complex
Client: Mtn Dew / Green Label
Partners/Sponsors: Pintrill, Oculus Rift, Bev Lab
Location: Textile – Austin, TX
Timing: March 2015 @ SXSW
Client: Black Love
Project: 1st Annual Black Love Summit – LA
