To celebrate the release of the HUF x Chloé K capsule collection, we produced an art show/Summer party featuring original artwork by Chloé K herself, live performances by Buddy & Jay 305 and DJ sets by Kitty Kash & Kita.
We transformed the Operation Unknown industrial warehouse space in DTLA into a chic gallery showcasing work from the featured designer and a live nude model painted purple to replicate the imagery from the t-shirt designs. It was only right we brought in cannabis activations curated by MERRY JANE with topicals, edibles and 20% coupons compliments of Eaze, vape pens compliments of Hot Nife and joints from Lowell Farms. HUF provided guests with gift bags filled with products from the collection to create excitement and send people home with a piece of the party. As the night went on guests danced on and the launch became one of the most talked about parties of the summer.