Agency: MERRY JANE | Partners: All Def Digital & Fusion
Sponsors: Tanqueray, The Higher Path Dispensary
Location: Avalon | Bardot Hollywood – Los Angeles, CA
Timing: December, 2016
Who wants the smoke? Comedians and celebrities alike came together for one very special night – to roast the Doggfather himself. The star-studded event took place in the heart of Hollywood garnering buzz from key media as celebrity guests arrived to walk the ‘blue carpet.’ With a custom set built to resemble the famous Doggystyle album cover, Snoop Youth Football League helmets as creative centerpieces, Gin & Juice-inspired cocktails and a full blown weed bar with live blunt rollers compliments of The Higher Path - the event was nothing short of entertaining and straight up Snoopified.